Premiership Rugby has hailed the league’s new US broadcast rights deal as a “phenomenal” development for the English game and the sport in general.
NBC were announced as the Premiership’s new media rights partner in the United States this month in a three-year deal, with a further two-year option, that is set to provide rugby fans in the States with an unprecedented level of English top-flight rugby action and analysis.
“We have been working hard to develop a solid platform for growth in the US and with NBC to create a deal that works really well for the game,” insisted Dominic Hayes, Premiership Rugby’s commercial director.
The financial details of the deal, negotiated directly by Premiership Rugby for the first time, have not been released but it is understood that it represents an improved return for the country’s leading clubs.
The PRO12 has struggled to keep up with big spending English clubs in recent years due to the vast difference in television income and this latest development will allow the Premiership to pull even further away from it’s counterparts.
The PRO12 now finds itself even further behind the pack as the Aviva Premiership and Top 14 continues to pull away.