Sonny Bill Williams Set To Wear Special Sponsor Instead Of BNZ & It’s Top Class

Sonny Bill Williams has unveiled the jersey he will wear this season.

The All Blacks centre will bear a Plunket logo, instead of the BNZ logo he taped over last week. Plunket are the largest provider of support services for the development, health and wellbeing of children under 5 in New Zealand.

Williams objects to BNZ and Investec sponsor logos on religious grounds – his Muslim beliefs don’t support banks, alcohol brands and gambling sponsors on his team uniform – and has invoked the “conscientious objection” clause in his contract with New Zealand Rugby.

“Throughtout the process with Sonny, BNZ has been outstanding and understanding of the situation,” said Blues chief executive Michael Redman
“The excellent collaboration and goodwill has resulted in an outcome that we wholeheartedly support.”

Plunket is a core partner supported by BNZ, who had suggested Williams carry the logo of the community organisation in the space on the collar of the playing jersey.

The All Blacks midfielder has been named in the starting line-up for this week’s Super Rugby clash with the Hurricanes.

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Jason Hennessy

Jason is the editor at RugbyLAD. Any queries big or small you can reach him at [email protected]

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